Connecting people and places across the Atlantic area
To maximise recognition among travellers, START will adopt the customer-facing identity Integra . This was developed as part of the INTERREG IIIB PARTNER project and will act as a quality mark alongside existing brands. Integra will reassure the transnational traveller as well as give added status to members of the travel alliance.
To ensure consistently high standards, the START consortium will focus on the following three priorities:
1. Improved information
• Develop a multilingual web portal www.integra-travel.eu to provide complete sustainable transport options in the Atlantic area region
• Maximise integration and accessibility
• Establish multilingual and interoperable regional websites and journey planners
• Implement multilingual information services within transport hubs to assist travellers on route
2. Better public transport systems
• Ensure seamless connections between local public transport and inter-regional services
• Apply advanced ticketing systems, such as smart cards
• Improve quality and convenience of local public transport services
• Stimulate economic development within the Atlantic area
3. Enhanced network of transport organisations
• Broaden transport accessibility within the region
• Establish and implement a common standard for seamless travel, through Integra
• Exchange best practice and transfer knowledge between relevant parties
| What is INTEGRA? |
| Actions to be implemented |
| Who is START? |
Why START?
It is often difficult to pick up information on travelling from one Atlantic area region to another. Once at your destination, it can be even more difficult to find details of the local transport facilities.
Public transport systems vary from country to country, region to region and even city to city, making it difficult even for regular travellers to find out the information needed to use collective modes of transport.
There is a clear need for comprehensive information about public transport options, including costs, timetables and where to connect.
Providing this information in a one-stop-shop will make inter-regional travel easier. This will help more people choose sustainable transport, resulting in lower carbon footprints and a reduced impact on the environment.
The INTEGRA Concept
The INTEGRA concept was created by the INTERREG IIIB PARTNER Project. The INTEGRA brand represents high quality information and public transport services that have been designed to encourage sustainable travel. The ultimate aim of INTEGRA is to provide a common standard for high quality information on good public transport services across Europe via a single multi-lingual web site.
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 Investing in our common future |
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The sole responsibility for the content of this website lies with the authors. It does not represent the opinion of the European Communities.
The European Commission is not responsible for any use that may be made of the information contained therein.
For more details about START, please contact;
Stephen Leonard, Project Manager at: Merseytravel, Tel: (+44) 0151 227 5181