Connecting people and places across the Atlantic area

To maximise recognition among travellers, START will adopt the customer-facing identity Integra. This was developed as part of the INTERREG IIIB PARTNER project and will act as a quality mark alongside existing brands. Integra will reassure the transnational traveller as well as give added status to members of the travel alliance.

To ensure consistently high standards, the START consortium will focus on the following three priorities:

1. Improved information
   1. Develop a multilingual web portal www.integra-travel.eu to provide complete sustainable transport options in the Atlantic area region
   2. Maximise integration and accessibility
   3. Establish multilingual and interoperable regional websites and journey planners
   4. Implement multilingual information services within transport hubs to assist travellers on route
2. Better public transport systems
   1. Ensure seamless connections between local public transport and inter-regional services
   2. Apply advanced ticketing systems, such as smart cards
   3. Improve quality and convenience of local public transport services
   4. Stimulate economic development within the Atlantic area
3. Enhanced network of transport organisations
   1. Broaden transport accessibility within the region
   2. Establish and implement a common standard for seamless travel, through Integra.
   3. Exchange best practice and transfer knowledge between relevant parties.