Centro, Lisbon and Tagus Valley Regions
Comboios de Portugal, Kids Initiative
CP Kids is going to be the next big thing on the CP website and it is aimed specifically at youngsters of 3 to 12 years old. The idea is to speak directly to young people and get them using public transport, especially the train, instead of their parents' car.
The web page will be highly focused on this target audience so the page lay-out will be different from the rest of the CP website with lots of pictures and possibly even a mascot with a connection to rail transport.
This part of the site will have several different areas such as details about the trains and CP, an interactive map with points of interest for youngsters and information about how to get there, games and activities (divided into age groups) and even school content.
The future of the planet depends on gets the next generation out of the cars and on to public transport and the trains especially.